Daily Archives: 27 January 2020

How to use location in push advertising?

What is geolocation in push advertising? How does the mechanism influence the effects of advertising activities? Here are our suggestions! Push advertising is supported by a web browser and can be sent based on locations assigned to an IP. How to use geolocation in advertising campaigns? Message customisation using geolocation Push advertising is an excellent…

Conversion, retention, ROI, Opt-In… what does all this mean? A marketer’s glossary

Do you know the meaning of basic marketing concepts? Get familiar with them to create even more effective advertising campaigns! Nowadays online marketing is undergoing dynamic changes. New concepts and definitions that every marketer should know keep on appearing. Here are some of the most important ones: Conversion Conversion rate is primarily about goals achieved…