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Cheap marketing – is it possible?

Marketing activities can be both cheap and effective, providing that we properly select our tools and get to know our target group well. Currently small businesses that have scarce budget at their disposal are not doomed to failure. How to promote a brand without significant expenditures? Viral marketing Viral marketing involves promoting products or services […]

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Is it worth creating content in the digital age?

Nobody reads any longer, creating content is labour intensive, content doesn’t sell – these are probably key myths related to undertaking content marketing activities. Content creation and its distribution can bring tangible benefits, if we set feasible goals, simultaneously reaching for appropriate means. Content is not only articles, but also other forms of communication with […]

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How to create successful marketing strategies?

A marketing strategy is the most important component of promotional activities, as it sets out a direction for enterprise development. Being aware of where the brand heads to significantly facilitates conducting marketing activities and their analysis. What to consider when planning a marketing strategy? Goal is not a marketing strategy We should not confuse the […]

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How to use mobile banking safely?

Mobile applications are more and more frequently used by bank customers. This is an extremely comfortable way of using one’s account. Unfortunately, development of mobile technologies entails a range of threats connected primarily with cyber attacks. What to take into consideration so as not to become exposed to having money lost or sensitive data stolen? […]

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What benefits do online marketing activities bring?

Development of new technologies gives a chance for optimum selection of marketing activities adjusted to the industry nature, budget or target group. Online promotion provides businesses of all sizes with an opportunity to become visible. What other benefits can be obtained through online promotion? Greater and better reach Reaching a multitude of customers used to […]

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What is Internet monitoring?

Do you wonder what Internet monitoring is and how to use it in marketing activities? Does it give an opportunity to generate leads? Check it out! Currently, Internet users share family and animal photos, thoughts and even personal documents online, particularly through social media. However, what is more important for marketers, they also share with […]

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How does online advertising market develop?

Year by year we are observing increasingly dynamic expansion of the digital advertising market. What is the source of this growth? What are the forecasts for the coming years?   The online advertising market is getting stronger, while consumption boom seems to be endless. Every year new opportunities, trends and more innovative tools within a broadly […]

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How not to get scammed?

All of us can become victims of online scams. How to protect oneself against attacks of cybercriminals and not to lose money? Cybercrime is a well-organised business targeted at earning money by means of increasingly refined dishonest methods. Nowadays, despite many state-of-the-art securities, an entry threshold for the practice is very low. What are the […]

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Phishing – what is it and how not to get tricked?

Have you received a suspicious email? Don’t you know how to recognise phishing? Find out what to take into consideration not to get scammed! The internet has become our daily routine and part of digital identity. Nothing on the web is totally lost – a browsing history, conversations or bank account credentials are important not […]

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