WebPush notifications are clickable notifications displayed on the screens of the devices of users who have visited your site.

Web push notifications are not blocked by AdBlock!

Do your customers block your ads on the Internet?

It is pretty obvious that people who provide content on the web (social media, newspaper publishers or blog owners) make a living especially by selling their advertising space. As the Panoptykon foundation rightly noted in its report Tracking and profiling on the web dated 2019, advertisers’ expectations have changed in recent years – it is no longer important how many people received the message, but how many of them responded positively to it. What does it actually mean?  

For example, a positive response to an ad involves leaving one’s contact details or purchasing given products. It turns out that the more targeted the ad, the more attractive the user tracking.

The attractiveness of user tracking consists of age, gender, place of residence, interests, life situation, shopping history, and social networking.

Source: IAB report “Phenomenon of ad blocking. Second Edition – Summary”, 2018

You can probably already imagine that AdBlock, which is used by an increasing number of Internet users, blocks your ads on various sites. According to the report Content marketing published by Interaktywnie.com in 2019, up to 40% of Polish Internet users block graphic ads.
What’s more, users are increasingly avoiding marketing communications. And when they receive a message asking them to disable AdBlock, they give up browsing a given site.

Year by year, the proportion of Adblocks users keeps on increasing. So how can you reach users to encourage them to visit your site and become familiar with the offer?  

Web push notifications allow the user to quickly and easily sign up for notifications and be up to date with the content of your website.  

Web push notifications, as one of few graphic ads, are not blocked by ad blocking applications, such as: Adblocks, uBlock Origin, or Ghostery. What’s more, when creating a subscribers’ base, you do not collect such data as email address or phone number. It is worth emphasising that both the tendency to give consent to web push notifications and efficiency of their delivery to users are significantly higher for web pushes than other, traditional tools of advertising display. 

When creating your account on the PushAd website, you get access to an intuitive and easy-to-use panel where you can develop and send web push notifications. It is you who decides what to inform your potential customers about and whether you want to send web push notifications to their computer, phone, or tablet.  

Source: “Phenomenon of ad blocking. Second Edition – Summary”, 2018, IAB, “Tracking Report”, 2019, Panoptykon Foundation, “Content marketing”, 2019, Interaktywnie.com

Source: IAB report “Phenomenon of ad blocking. Second Edition – Summary”, 2018