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Mobile marketing – what is it?

Mobile marketing is not the future, it is the present! Check the most effective marketing tools and create modern campaigns. New communication technologies have quickly spread to everyday life, taking root in consumers’ daily routine. This is why they are so eagerly used for marketing purposes. Mobile marketing does not involve only text messages, it […]

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Tourist apps – how to be online on holiday?

Tourist applications can help in complex journey planning. Internet access is all you need to be always up to date! A smartphone equipped with suitable software definitely makes travelling easier, allowing to quickly find a hotel, restaurant, plan entertainment or simply move around a given region. It is enough to have access to wi-fi to […]

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How to start promotion online?

Do you wonder how to advertise your business on the internet? Find out effective forms of promotion which will help you achieve your goals! In today’s world everyone who runs a business should take care of attractive website and obviously online advertising. Despite appearances, promotion doesn’t have to be very costly. It is enough to […]

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Inbound marketing – what is it and how to use it?

Do you wonder how to engage your recipients? Get to know an inbound method that has revolutionised the world of marketing! Inbound marketing is a very broad term; however, regardless of the tools used, there is just one objective – building positive relations with clients that are supposed to influence their buying decisions. What should […]

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How to plan modern campaigns?

Are you planning a marketing campaign? Find out what to consider and how to obtain valuable leads! A person having little experience in online marketing might find it difficult to plan an effective sales campaign. However, it is not so difficult as it seems, provided that we adopt a substantial approach and perform a good […]

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Is it still worth advertising offline?

Online advertising is the basis of effective marketing activities. But has it completely displaced offline operations? The web has drastically changed the media market situation, forcing a new approach to advertising. New forms of communication and promotion keep on appearing, just to mention push notifications, product seeding, trendsetting or evangelist marketing. Advantages and disadvantages of […]

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Methods of small business advertising

Small businesses cannot afford high-budget advertising. How to promote a small business to get real benefits? When running a small company, we need to remember that one of the important aspects is cost minimisation along with revenue maximisation. Strangely enough the both factors don’t exclude each other owing to effective and relatively inexpensive ways of […]

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How do advertising communications affect the brand perception online?

Potential customers develop their opinions on a given brand based on its online image. What to remember about when creating advertising messages? How do they affect the brand image? Everyone likes buying products representing brands we have positive associations with and identify with their philosophy. Skilfully executed advertising actions both online and offline increase brand […]

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