In the study, users often emphasised that convenience was an important factor – no need to go to a store or unlimited time to make a decision on buying a product. A tremendous 71% of people declared that a positive aspect of shopping online was a shipping method – courier delivery directly to home or work.
In contrast, 53% of respondents declare that a free return is most encouraging as regards placing orders in online stores. The authors underlined, however, that as many as 31% of online shoppers had never returned the ordered goods.
A payment form is also an important aspect. 66% of people indicated that they most often used a wire transfer via payment service as a payment method.