Push-Ad

The blog

How to select a push notification service provider?

Are you planning to introduce a new channel for communication with your customers? Don’t you know what functionalities a push web provider should offer? Find out what to consider when starting cooperation with push notification companies. Push notification companies in the Polish market Foreign push notification companies have made this channel of customer communications a […]

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Web push notifications in figures

Push notifications are a breakthrough solution in online marketing. Their main advantage is a possibility of making immediate contact with a user – it’s enough to have them confirm opting in for getting communications. What rates are generated by web push notifications? A CTR is one of the most reliable rates which determines the campaign […]

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Push messages – how to use them creatively?

Web push messages are a relatively young communication channel. Sometimes they are compared to newsletters; however, push notifications have an undisputed advantage – they can engage users in real time. Besides recovering abandoned carts or increasing website traffic they can be used in a more creative way. Here’s how: Cross-selling Cross-selling is a very popular […]

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5 mistakes when running a push campaign

Web pushes are next generation notifications for wide range applications. Although there are multiple assets, it’s worth remembering the most frequently committed mistakes that can have a negative impact on our results. What to avoid? 1) Lack of customer segmentation One of the basic mistakes is lack of communication customisation. Notifications should be directed to […]

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Start-up – how to enter the market?

Every young entrepreneur who enters the world of business should believe in success of his idea, being also aware of possible threats. Currently, setting up a company is a piece of cake – every year the world market is entered by around 21,000 start-ups, but a tremendous 70% don’t stay in the game after a […]

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5 crucial facts regarding web push notifications

Web push is a relatively new and very effective method of communication with customers. Concise messages are displayed to web browser users on computers and mobile devices as rectangular windows in a bottom right, or sometimes upper right corner of the screen. Web push notification may contain graphics, title, short text and obviously a link. […]

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New forms of online advertising

In order to avoid irritation of users by high-pressure forms of advertising, marketers keep on developing new methods of communication and increasing sales. What matters in this case is creativity, concise message as well as interesting content desirable by recipients. Push ad, inbound marketing, and marketing automation are just a few examples of such activities. […]

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Push messages – how to prepare them?

In times of huge competition among companies offering their services online it is advisable to use modern marketing tools. Push notifications are an ideal support of sales activities, as they give an opportunity to maintain contact with potential customers. What makes push notifications stand out and how to create them? What features do they show? […]

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What can you promote using push ads?

Web push notifications are short messages displayed on a computer or mobile device screen. Owing to them we can quickly and efficiently reach users even after they have left the website. Voluntary consent to have advertisement displayed is much more acceptable for potential clients than all sorts of banners visible on websites. What can be […]

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