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Cheap marketing – is it possible?

Marketing activities can be both cheap and effective, providing that we properly select our tools and get to know our target group well. Currently small businesses that have scarce budget at their disposal are not doomed to failure. How to promote a brand without significant expenditures? Viral marketing Viral marketing involves promoting products or services […]

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Is it worth creating content in the digital age?

Nobody reads any longer, creating content is labour intensive, content doesn’t sell – these are probably key myths related to undertaking content marketing activities. Content creation and its distribution can bring tangible benefits, if we set feasible goals, simultaneously reaching for appropriate means. Content is not only articles, but also other forms of communication with […]

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How to create successful marketing strategies?

A marketing strategy is the most important component of promotional activities, as it sets out a direction for enterprise development. Being aware of where the brand heads to significantly facilitates conducting marketing activities and their analysis. What to consider when planning a marketing strategy? Goal is not a marketing strategy We should not confuse the […]

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How to use mobile banking safely?

Mobile applications are more and more frequently used by bank customers. This is an extremely comfortable way of using one’s account. Unfortunately, development of mobile technologies entails a range of threats connected primarily with cyber attacks. What to take into consideration so as not to become exposed to having money lost or sensitive data stolen? […]

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What benefits do online marketing activities bring?

Development of new technologies gives a chance for optimum selection of marketing activities adjusted to the industry nature, budget or target group. Online promotion provides businesses of all sizes with an opportunity to become visible. What other benefits can be obtained through online promotion? Greater and better reach Reaching a multitude of customers used to […]

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How to start promotion online?

Do you wonder how to advertise your business on the internet? Find out effective forms of promotion which will help you achieve your goals! In today’s world everyone who runs a business should take care of attractive website and obviously online advertising. Despite appearances, promotion doesn’t have to be very costly. It is enough to […]

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Inbound marketing – what is it and how to use it?

Do you wonder how to engage your recipients? Get to know an inbound method that has revolutionised the world of marketing! Inbound marketing is a very broad term; however, regardless of the tools used, there is just one objective – building positive relations with clients that are supposed to influence their buying decisions. What should […]

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How to plan modern campaigns?

Are you planning a marketing campaign? Find out what to consider and how to obtain valuable leads! A person having little experience in online marketing might find it difficult to plan an effective sales campaign. However, it is not so difficult as it seems, provided that we adopt a substantial approach and perform a good […]

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Is it still worth advertising offline?

Online advertising is the basis of effective marketing activities. But has it completely displaced offline operations? The web has drastically changed the media market situation, forcing a new approach to advertising. New forms of communication and promotion keep on appearing, just to mention push notifications, product seeding, trendsetting or evangelist marketing. Advantages and disadvantages of […]

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