Blog PushAd

How to use push notifications in multiple channels to better understand user behaviour?

Thanks to push notifications, we can immediately respond to user behaviour. How to use notifications to obtain best results? Customers have unlimited access to product or service information. What is more, day by day they are becoming more aware and demanding. A key to success of any company is to get to know recipients’ behaviour […]

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How to use location in push advertising?

What is geolocation in push advertising? How does the mechanism influence the effects of advertising activities? Here are our suggestions! Push advertising is supported by a web browser and can be sent based on locations assigned to an IP. How to use geolocation in advertising campaigns? Message customisation using geolocation Push advertising is an excellent […]

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Conversion, retention, ROI, Opt-In… what does all this mean? A marketer’s glossary

Do you know the meaning of basic marketing concepts? Get familiar with them to create even more effective advertising campaigns! Nowadays online marketing is undergoing dynamic changes. New concepts and definitions that every marketer should know keep on appearing. Here are some of the most important ones: Conversion Conversion rate is primarily about goals achieved […]

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Firefox has started blocking spam pop-ups regarding web push notifications. Chrome is about to do the same

Web push notifications, and this PushAd, are a very useful tool not only for blog owners, online stores, or publishers. They enable recipients to receive interesting information in a quick and convenient way. However, the latest versions of popular browsers promise a serious change.   Until now, when we visited a new page where web push […]

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AdPop – one tool, multiple opportunities

When running an online store, you surely deal with problems of carts abandoned by customers or unfinished transactions. Statistics demonstrate that more than 70% of transactions are abandoned at the stage of adding products to a cart. Get to know our tool that will help you boost sales and strengthen the position of your brand.   […]

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