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6 sprawdzonych przykładów automatyzacji marketingu B2B

6 tried and tested B2B marketing automation examples

With marketing automation it is possible to implement marketing campaigns targeted at a narrow audience. Tools of this class are perfect for B2B, i.e. supporting sales to business customers. Marketing automation comes down chiefly to base segmentation, scoring, lead nurturing, and improving the work of the sales department. How to use automation in B2B?   […]

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8 Influencer Marketing pitfalls that waste your time and money

By working with influencers, brands can present their products in an original and subtle way in a completely new light, compared to traditional advertising campaigns. Influencer Marketing aims at increasing brand awareness, but also influences the purchasing decisions of the audience. Sometimes campaigns based on influencers’ actions do not produce the intended results. What are […]

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How to develop a small business online? A guide (part 2)

There are many ways that can help you expand a small business and attract new customers. The online space provides a great potential, which gives almost limitless opportunities for promotion. Check out the second part of our guide on how to advertise a small business on the web using modern forms of promotion. Consider a […]

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Rozwój małej firmy

How to develop a small business online? A guide

Customised advertising campaigns, a modern website, and good customer service are the basis of every business activity. However, it is worth delving deeper into the topic of brand promotion in order to reach customers and involve them in the company’s operations. Find out a handful of valuable tips that will help you expand your business. […]

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Kod źródłowy

CRM vs Marketing Automation – a comparison

CRM and Marketing Automation systems are the most frequently chosen from among the whole range of available marketing tools. Both solutions allow for effective contact with the customer and building relationships. Although they are perfectly compatible with each other, there are significant differences between them. What is Marketing Automation and how can it expand your […]

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